I always have lots of problems with chewing gums not being disposed properly. I hate it when I have to pay attention to the ground as I walk to make sure that I am not stepping on somebody else’s chewed gum. So, I guess this would be a good issue for me to do my poster and logo for the third project.

then I came up with this poster

I imagined the worry of stepping on a chewed gum is kinda like fetters that restricts us from walking carelessly. Then I included the quote (slogan) I got from Extra’s ad which is kind of sarcastic. But I realized that the background is too disturbing and makes the text hard to read, and also it’s based on real images rather than lines, shapes and colors.

Then, I applied the concept of my previous poster and came up with another version